Like-farming is when scammers post an attention-grabbing story on Facebook for the express purpose of cultivating likes and shares. Based on the way Facebook works, the more likes and shares a post has, the more likely it is to show up in people’s News Feeds.This gives the scammer more eyeballs for posts that trick people out of infor

No idea if this is accurate but as FB is a bit creepy (to me) it seems like it is possible. Read the full article at the linky and you decide yourself.