The CBC just broadcast a radio piece on the so called war between TV streaming services. They never mentioned the elephant in the room – the millions and millions of viewers who are watching what is often called pirate TV.
Watching any season or episode of almost any TV show ever produced and almost any movie ever produced when you want has proven to be appealing to many. As the tech has matured to a point of being much like watching Netflix it will become more appealing.
You can’t stuff the genie back in the bottle. Remember the change Napster brought to the music delivery model.